Alternative name(s)

Source: Carol Bond


Agile Manifesto


The Business Dictionary (2014) defines communication as the two-way process of reaching mutual understanding, in which participants doesn't only exchange information, news, ideas and feeling but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management; an organization cannot operate without communication between levels, departments and employees
The importance of communication in the success of a project is immense. Strategic communication planning and setting the right expectations with all the project stakeholders is extremely important. In a good project state communication helps to try to solve out the problems that occur more rapidly. Team members can get a solution while having a positive discussion. The main idea of a good communication is that it leads to a high quality products and increase in the progress of the project
(Hanakawa & Okura ,2004).The important factor for agile practices to succeed is an effective communication which plays an important role in the application of software development project (Chandra et al., 2009).

Communication is the act of transferring information between individuals. Communication effectively encompasses software development operations and support. Developers, end users and the operations staff must communicate with each other for the effective productivity. The main purpose of this knowledge is to increase the idea of understanding the communication in the situation of agile software development among the stakeholders, development team, developers and the project leaders. Agile applies to both the formal and the informal communication this is what the study shows.

A communication strategy should be conceived at the project planning stages. However, communication can be either Active or Passive. ACTIVE communication methods being those used to communicate in the here and now, for example the use of:
  • Face to Face meetings
  • Video conference, meeting - one on one, or group
  • Telephone conference, or voice only web conference
  • Webinars, becoming increasingly popular for the delivery of presentation based activities
  • Telephone - Old School! Granted, but still better than not speaking to someone.
  • Stand Up presentations in person

PASSIVE communication methods would be those which recipients can adopt in their own time, for example:
  • Pod casts
  • Webcast
  • Email
  • Intranet bulletin boards
  • Blogs
  • Website
  • Project Newsletter - paper base
  • Table top presentation

Advantages of Communication
1. Communication is essential to agile methodology for project teams to develop team motivation, when responding to change requirements.
2. Means of communication like notice boards, regarded as stories on the wall by Beck (2004) are instrumental and recognised for creation of User stories.
3. communication tools e.g. notice borads and Project Newsletter can help clarify progress and current status of tasks within project phases and sprints.

Disadvantages of Communication
1. To establish an effective project team, regular means of communication example team meetings will be incorporated in many agile practices, this takes up valuable amount of time and resources
2. Virtual communication such as video meetings are used by virtual teams, but agile practices established face-to-face meetings are best to gain full benefits.

Links to other agile principles or practices

CONTINUOUS IMPROVEMENT: Communication between users and developers helps teams to continuously improve the feed backs getting from the customers.

CONTINUOUS INTEGRATION: Continuous Integration and Continuous Improvement are both implemented to achieve a common goal. To achieve an effective result communication acts as a tool facilitating members within a project team to integrate their work frequently.

Links to PMO knowledge areas (KAs)

Teamwork : teams are formed when individuals with common or different skills, experience, preference and among other attributes come together to achieve a common goal. teamwork in organisation or project team ensure better output and better bonding among employees.

Project Communication Management Communication in projects is often referred as an appropriate capability of the project manager for dealing projects successfully. in recent times, developing means of effective communication is essential as teams are becoming virtual and global.
People Management
To achieve project success the people must be actively involved and communicate and do things according to the culture of the organisation. projects are for and all about people, therefore refereeing to people management would involve individual right through collective areas of team, culture and influence of people on change process.

Examples of use outside to IT domain

A business can flourish only when all objectives of the organization are achieved effectively. For efficiency in an organization, all the people of the organization must be able to convey their message properly. Communication is vastly used across all business sectors.
Business communication is a common topic included in Masters of Business Administration (MBA) programs of many universities example University of Hertfordshire. Many community colleges and universities also offer degrees in Communications. The importance of communication in the success of a project is immense. Communication is a must for all business sectors example Education and Construction. Without communication no business will survive.

Business communication comprises of wide range of knowledge, either internal or external.internal communication involves communication of corporate vision, strategies, plans guiding principles, sharing ideas and employee motivation. External communication involves branding, marketing, advertising, customer relation and business negotiation. Internal and External communication shares a common objective "Create a business value".


  1. Chandra, M., Vinod, K. & Umar, K. (2009) ' Identifying some important success factors in adopting agile software development practices'. Journal of Systems and Software.82(2009) pp. 1869-1890.
  2. Hanakawa, N. & Okura, K. (2004) 'A project management supprt tool using communication for agile software development'. Asia-Pacific Software Engineering Conference.Japan: APSEC'04. Available at:
  3. Tuomas, N. (2011) 'Face-to-Face, Email and Instant Messaging in Distributed Agile Software Development Project'. International Conference on Global Software Engineering Workshops. Finland: Aalto University. Available at:

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